Blue Mountain is a alpine ski resort situated on a section of the Niagara Escarpment about 1 km away from Georgian Bay, just northwest of Collingwood, Ontario. It is a major destination for skiers from the Toronto area, and sells more than 600,000 lift tickets annually, making it the third-busiest ski resort in Canada after Whistler-Blackcomb and Mont Tremblant. It is one of the largest resorts in Ontario and has been extensively built out, featuring 34 runs, 13 chairlifts and 5 freestyle terrains. Majority owned by Intrawest since 1999, the resort has recently undergone major renovations, including new high-speed lifts and a new "village" similar to those built at Tremblant and Whistler at its base."